Marketing Manager
Performance Systems Development (PSD) is an Ithaca, NY based Company with satellite offices in Pennsylvania that specializes in providing software, training, engineering and consulting to the building energy efficiency industry. With more than thirty years of industry experience PSD offers a whole-systems approach to energy efficiency strategies through the development of energy policy, programs, and software to improve process efficiency. PSD continually updates development for TREAT, the industry’s leading energy simulation tool along with Green Energy Compass, a residential benchmarking tool. For multifamily and commercial buildings, PSD offers software evaluation tools such as TREAT and Building Performance Compass for use in comprehensive energy analysis and tracking. PSD delivers green jobs training, Building Performance Institute certification training, and other curriculum for licensing by building professionals and training programs in both residential and commercial sectors. PSD manages or supports multiple home performance and new homes programs across the U.S. For more information, visit www.psdconsulting.com.
Position Description
In coordination with outside marketing consultants implement a marketing plan that expands Performance Systems Development (PSD) products and services on a local, regional and national level. Monitor and stay abreast of competitive trends within the industry and as they relate to like products, and similar business entities. Serve as the on-site marketing expert integrating the rollout of all marketing plans into existing programs. Must have hands on experience executing marketing plans for a small growing company. Work with vendors supporting strategy branding and implementation of all aspects of PSD’s marketing efforts. Implement phased project components across broad functional areas in order to establish a base line for evaluating performance metrics against expected outcomes while maximizing constraints. Grow synergies and industry relationships with local state and federal agencies through the effective coordination of media events and campaigns utilizing all available sourcing outlets. Assure the successful launch of product rollouts and updates by assuming lead responsibility for promotion and introduction. Coordinate reporting tools to support the effective measurement and reporting of deliverables against projected goals. Coordinate and collaborate with divisional managers on the use and integration of modern technology for advertising, event planning, website content, social media, public relations, co-op advertising, printed promotional materials, internet and search engine optimization, etc.
Bachelor’s degree in Marketing, Marketing Communications, or similar. Exceptional computer skills, expert knowledge of internet marketing and web application use. Minimum of 2-4 years of hands on experience supporting the development of comprehensive marketing plans and project management. Proven ability to deliver a broad range of marketing, advertising and outreach campaigns through a variety of mediums and channels. Excellent business acumen, communication, copywriting and editing skills. Creative problem solving and negotiating skills. Able to work under strict timelines with energy and enthusiasm. Prior experience within the sustainability industry desirable.
Salary is negotiable depending upon experience and qualifications.
Benefits include: company paid health insurance, 401K, paid time off, paid holidays, and flexible spending plan.
To apply, please forward your resume in Word format to: Careers@PSDconsulting.com
Or visit our website at: www.PSDconsulting.com